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I'm a Creative Design Director and Director with a passion for turning big ideas into award-winning campaigns working out of my creative agency - Hatch Creative & StudioRise.

I have directed TV commercials, sponsorship commercials, socials and online content.

Paddy Power Enough Of the Nonsense earned me the Best Director award at the British Arrows.

The following is a portfolio of my work.

NO MORE PERIOD DRAMAS

Turning the norms of a traditional period drama on its head with this confident and witty approach, where period care is discussed openly around the Elizabethan dinner table.

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THE MESSAGE IS THE BOTTLE

For Ocean Bottle the brief was simple - by 2050 there will be more plastic in the sea by weight than fish. Ocean bottle mission is to take 1000 bottle out of the ocean system for every ocean bottle sold. To highlight this startling fact this commercial is set in a dystopian world where all fish is replaced by plastic bottles.

This is a good example of my hands-on approach as a director, where I filmed, edited, graded, and created the 3D end frame for this project. This commercial formed the basis for a 360 TV, social, Print and Digital campaign with TV media planning led by SKY.

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I'm proud to have directed this series of commercials for Paddy Power where we ridicule sponsorship within sport. My original pitch to them was the sponsorship crowbar, where sponsorship is forced into footballing moments.

For Paddy Power I was proud to win the British Arrows best director award.

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'La famiglia è tutto'
'Family is everything'

Using the Smeg product range and props to tell a love story between Lily and Luca form meeting for the first time to their marriage and first child.

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THE RIGHT PATH

This simple mechanic demonstrates a choice between ethical and non ethical investments. In this animation we are given two clear paths, one dystopian world full of pollution and destruction, and another greener cleaner world.

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POWER OF THE HORSE

In this commercial I directed the blend of equestrian moments with fashion to make the link between the brand and it's heritage.

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HATS OFF...

I had the privilege of working with UK-based cycling brand Chapeau to create a series of commercials celebrating the beauty of cycling for everyone.

For this commercial, I filmed and edited it myself, crafting an intimate, honest, and uplifting piece about the love of cycling. (Often hanging out the back of a Land Rover to get the shot!)

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